How many Six Sigma practitioners have been successful in migrating Six Sigma practices to marketing? Why have Six Sigma writers so often thought about the two “disciplines” as water and oil, art and science, fire and water and all of those other comparisons that express an incompatability? What are the success factors in merging the two? What will doom the integration? I am not talking about making marketing activities less expensive or making Six Sigma more “customer friendly”, but rather a full scale integration to create a new type of marketing and an extension of Six Sigma.
I know there is growing interest in this topic and would like to use an “open source” approach for discussing it. Let’s start a conversation regarding Six Sigma and Marketing and begin to explore some of these issues. As a start, you might want to read a couple of whitepapers that I have come across:
The Quest for Quality: Applying Six Sigma Principles to Marketing
The Power of Six Sigma and Marketing: Increased Marketing Effectiveness
Both of these whitepapers are free at www.Tocquigny.com.